Phil McCrory is founder and President of McCrory & Company. Since starting McCrory & Company in 1990, McCrory has worked with sales executives and client development professionals from over 100 firms, including some of the top organizations in the world. Clients include IBM, Accenture, EDS, PricewaterhouseCoopers, and Idea Integration.

McCrory has been recognized both by his Solution Selling peers and by clients as the top trainer in the Solution Selling organization. For the last two years, McCrory has been the leading individual revenue producer among the 50+ Solution Selling affiliates.

Prior to founding McCrory & Company, Phil worked 13 years with First Union Corporation (now Wachovia) in Charlotte, NC. For the first 7 years, he served as a salesperson, calling on companies in the U.S. and Europe, and as a sales manager. During the last 6 years with First Union, McCrory was Vice President of the Commercial Market Group, where he developed marketing strategies for targeting the corporate market place. He also served as the liaison between the bank's line units and Automation/Operations. In this capacity, he helped determine which systems were needed to solve the bank's business problems and/or to meet their strategic objectives. McCrory received both bachelor's and a master's degrees in Business Administration from UNC-Chapel Hill.
phil@mccroryandcompany.com

Bill Barr Bill Barr is a Senior Consultant & Instructor for McCrory & Company. He helps sales managers, sales professionals and training practitioners translate their investment in training into significantly improved revenues and profit margins for their companies.

Personal experience working with both large and small companies in the information technology, transportation, finance, and healthcare industries gives Bill the scope to be effective in a wide range of business situations. Bill has extensive Human Resources experience, especially in adult education, training, organizational change, and performance consulting. He is a sought-after speaker, trainer, and facilitator who combines theory and experience to resolve tough organizational and individual performance issues.

Bill's 25-year banking career included equal amounts of time in line management and staff positions at both a small bank and at Wachovia, a large super-regional. Prior to his banking career, Barr was an accountant for a public utility. Bill has a BBA in economics from Ohio University and has completed the Graduate School of Retail Bank Management at the University of Virginia. Bill's professional affiliations include the American Society for Training and Development and the Carolinas Organizational Development Network.
bbarr@mccroryandcompany.com

Bob Fogle is a Senior Consultant for McCrory & Company and has been involved with Solution Selling training and consulting activities since 1996. He has participated in delivering over 200 courses during that time. Bob is responsible for pre- and post-class customization of Solution Selling tools for clients, workshop management and coaching, plus on-going implementation consulting with management and sales teams.

Prior to working with McCrory & Company, Bob was partner and Vice President of Sales and Marketing for Metasys, a developer and seller of transportation management software. During his three years at Metasys, Bob played a key role in the company's growth in annual sales from $500,000 to $25 million.

Bob enjoyed a successful 28-year sales career with IBM, where he was consistently recognized for outstanding sales and for his leadership activities within IBM. At IBM, Bob worked with clients in manufacturing, distribution, education, and government. He has a bachelor's degree in economics from Duke University where he lettered in football and track.
bfogle@mccroryandcompany.com

Bill Lord is a Senior Consultant and Instructor for McCrory & Company. He spent 25 years selling and leading sales teams for AT&T. His experience includes selling to a wide variety of companies from the small, local company to global enterprises and managing sales teams. While with AT&T, he was recognized several times for being in the top 2% of the company for revenue production and sales effectiveness. During his career with AT&T, Bill had the opportunity to join the staff of the AT&T National Sales School. It was here that he discovered his passion for developing sales people and sales teams to achieve their potential.

After retiring from AT&T in 1998, he began his second career as a sales coach and trainer. In this capacity, he has helped companies in 15 countries and 42 states to improve their top line revenue production through the application of sales processes and improved sales skills.

With his extensive experience in telecommunications, Bill understands how difficult it is to differentiate a complex, technology based solution. He works with sales teams and sales executives to help them understand and articulate the value that their offering delivers to all areas of their customer's organization. Using the concepts and tools from Solution Selling®, he enables sales teams to create a vision for their customer that delivers measurable value, larger sales and greater margins. blord@mccroryandcompany.com