Client achieves 350% ROI by changing their dialogues w/ customers

January 22, 2018

An interesting white paper that outlines an approach that helped to identify a client’s critical sales competencies that while generally weak, were critical to achieving their aggressive business goals.  Once identified, we then helped our client embark on a program to help their salespeople master 3 core competencies (in this case, demand creation, value selling and consultative dialogue).   As a result of this initiative, improved business metrics included concrete behavior change in customer interactions, improvement in sales pipelines & a big improvement in profits.


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