News & Events

Below is our 2020 schedule of “open” Solution Selling® in the Collaborative Era workshops, including the following upcoming sessions:

  • March 10-12: Charlotte & Brussels
  • May 12-14: London & Chicago
  • June 16-18: Frankfurt
  • July 7-9: Brussels
  • September 15-17: Chicago
  • September 22-24: London
  • November 24-26: Brussels
  • December 1-3: Charlotte

Upcoming 1-day Collaborative Sales Negotiations workshops include:

  • June 9: Brussels
  • June 20: Charlotte

How effective is your sales talent?

During this pandemic, many sales leaders are focused on improving the efficiency of their team members, i.e. often spending upwards of $4,000 per year, per rep on technology to support their efforts.  Still, the opportunity cost of a sales rep that is not performing up to standard, can cost well… Read the rest


The Question around Pursuing Everything

We are hearing from many companies that while they continue to be busy with projects that were initiated before the pandemic began, their leadership is also concerned with where business will come from during the 2nd half of 2020, as well as into 2021. Additionally, just last week, I… Read the rest


Let’s Get Virtual, Virtual – Supporting upskilling of your sales team in the time of Coronavirus

  • During these turbulent times, are your team members struggling to move opportunities through the pipeline?
  • Is your biggest competitor “No Decision Inc.”?
  • Do your Reps, unfortunately, have more downtime?
Sales organizations are now operating in an era of global instability and seeking ways to continue salesforce effectiveness and their further… Read the rest


YouTube of webinar: Selling in Turbulent Times

It is getting increasingly difficult out there selling to companies—both existing clients and new logos. And it doesn’t help with all the uncertainties in the world that are impacting decisions —from trade wars to stock market dives to growing concerns over the spread of Coronavirus. But troubling times like these… Read the rest


2020 Virtual “Open” Workshops

Below is our 2020 schedule of virtual “open” Solution Selling® in Collaborative Era workshops, including the following upcoming sessions:
  • June 16-18
  • July 7-9
  • September 15-17
  • September 22-24
  • November 24-26
  • December 1-3
We are also hosting two virtual “open” Collaborative Sales Negotiations workshops in 2020, including:
  • June 9
  • June 20
If… Read the rest


SPI & Richardson join forces – to better meet client needs

McCrory & Company is pleased to announce that our partner, Sales Performance International (SPI), is combining forces with Richardson, another sales training & consulting company. Together, they will operate as a single, scalable, end-to-end learning & enablement solution that drives measurable sales results. McCrory & Company is excited about partnering… Read the rest


How you sell could be your last or best differentiator

Take a look at the link to the below video, titled: How you sell could be your last or best differentiator.  Several key areas of the video include:
  • 6 selling challenges we see salespeople experiencing
  • How salespeople can best master/execute/transform, particularly in today’s market
  • Supporting framework/process for leadership to
Read the rest


LinkedIn Article: Is “process” a dirty word when it comes to sales?

a LinkedIn article written by Phil McCrory  
Picture this scenario: A sales leader asks a sales rep, as well as those supporting the rep, the status of an important opportunity in their sales pipeline. Everyone on the team gives the sales leader different perspectives, ranging from “everything is set … Read the rest


LinkedIn Article: Have Salespeople Lost Something?

A LinkedIn article written by Phil McCrory
A sales executive told me recently that his team had lost the ability to speak the language of the businesses that they were targeting. He kept hearing from both clients and prospects that salespeople “don’t understand my business.” Instead, they are more focused … Read the rest


SPI Launches SPI-1, Revolutionizing Sales Talent Development and Enablement

We are excited to share with you information regarding SPI-1, a revolutionary sales performance improvement platform for developing and enabling sales talent. SPI-1 incorporates four integrated modules — competency library and talent assessments, a complete sales training curriculum and adaptive learning system, sales process playbooks, and sales talent analytics. The… Read the rest